Radmonster is a concept of building software with a generalized reusable code base. The Idea came about through the repetitive processes of most web application development. If most of what was needed for a web application could be coded once and configured through an XML schema to customize look and feel as well as encode business and accessibly rules then development cost drop dramatically! Things like database design should and are handled by experts but they need only be contracted on an as need basis. Software architecture is pre-built allowing for a business analyst to simply focus on process logic, workflow and GUI design.
Such a simplified approach to complex business application development is what Radmonster is all about.